One day, the Skimeo developer starts implementing ads before every stream. Content-makers and users are annoyed, but instead of dealing with a worse experience, they sign up on an alternative video streaming skapp, "SkyMotion," which instantly has access to their videos, follows, comments, and any public stream they follow. The data belongs to the users, user experience is prioritized over advertisers, everyone gets funded and no one is locked into an environment they don't like.